COVER DESIGN

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identity design & marketing material : Rose Hill Garden

Rose Hill Garden came to us with the challenge of redesigning their identity to be more youthful, to increase the attraction of brides, to choose RHG as their florist. The goal was two-fold however in that RHG also has loyal customers that appreciated the prior logo that was classic and sophisticated.

This identity shows it's flexibility in some of the featured applications below. While it works wonderfully in full color, holding onto and celebrating the classic letterform and all-inclusive nature to their services, it is also meant to be a delicate example of formal times, hinting at the monogram wax stamp often used for formal invitations.

Art Direction : Cristy Vallee | Design : Kathryn Dziurzynski + Cristy Vallee